Bulletin Williamsburg

CLIENT: BULLETIN
DATE: 2017
DETAILS: INTERIOR DESIGN
PHOTOGRAPHY:  Seth Caplan
STYLING: HUXHUX Design Inc.

 

In keeping with the material palette that we developed for the SOHO shop, we focused on minimal materials with maximal tactile effects. Faux fur became the operative material of choice throughout this project.

This shop reflects a new shift in the Bulletin brand. For this project, we envisioned this retail space as an activist space, as opposed to a consumer space.  The launch of this shop centered around all-female brands with a decidedly feminist agenda.  It was a space to assemble, find opportunities for political action, and celebrate feminism in various forms.  

Programming became crucial - we created signup stations for shoppers to sign up and donate to different organizations.

The declarative nature of this space is important, so that the community comes in, takes photos, and declares their politically active nature by aligning themselves with this brand. 

Our client's mission statement for this shop: 

"As a fully-female company ourselves, we wanted to build a store that directly supports women - brands and shoppers alike.  So we curated thirty of our favorite female-run brands making products for and about women, and turned this little space into exactly that.  As you browse and buy, remember that 10% of all store sales will go to Planned Parenthood of New York City.  The resistance is here.  We'll help you suit up.  Bulletin is building the future of retail space."

Floor plan of a room with a kitchen area along one wall, a bathroom with a toilet and sink, and an open central space. The layout includes a couch, and a table. There are doors and windows positioned around the perimeter.
Room with white furry walls, featuring a stool with a similar fur seat, orange cubes with magazines and planters, and two felt boards with text. Shelves hold books, a pencil holder, and a plant is visible by the window.
Tabletop display featuring a canvas tote bag with the word 'feminist' stitched on it, a book titled 'The President and the Big Boy Truck,' a hoop with embroidery of praying hands, a jewelry display with earrings, a ring on a stand, and some informational cards and a cherry patch.
Storefront of Bulletin Broads with glass window displaying products and pink benches outside, located at 145 Wythe Ave.
Interior of a modern shop with shelves displaying colorful art, clothing, and accessories.
Display of jewelry and books on wooden shelves in a store
Wooden shelves displaying folded sweatshirts, art prints, and books, including a sweatshirt with 'feminist' text and a sign saying 'BABY.'
Boutique clothing store interior with denim jackets, framed art on walls, tote bags with feminist slogans, and small wood shelves holding bags and a plant.
Storefront window with the words 'Bulletin Broads' displayed. An illustration of a woman with purple hair and an orange shirt is prominent. Various items, such as books and mugs, are displayed inside the window. The address '145 Wythe' is visible. The theme seems to be focused on empowerment and feminist themes.
Poster for Bulletin Broads, a female-run retail store in Brooklyn, donating 10% of sales to Planned Parenthood NYC.
Display of various embroidered art pieces, including feminist themes, displayed with textiles and pink promotional material on a white surface.
Retail display with shelves holding framed art, decorative objects, hats, and colorful candles. Below is a wooden storage unit with canvas bags. A furry white stool and a large potted plant are nearby.
Orange double Venus symbols on white furry background, with jewelry and accessories in the background.
A retail display with embroidered art, small potted plant, and a pink welcome sign on the wall. Shelves feature embroidery hoops with various designs and messages. There's a stack of magazines and tote bags on a lower shelf.