CLIENT: FILA USA
DATE: 2024
DETAILS: INTERIOR DESIGN, GRAPHIC DESIGN, VISUAL MERCHANDISING
PHOTOGRAPHY: UDOMFOTO
As Fila prepared to enter a new era in sportswear, they asked HUXHUX Design to redesign their store for the US Open. This year we centered our focus on the launch of the Casa Fila collection while balancing it with their inline tennis collections. We also launched the Fila Plus collection at the US Open Store as this collection was released during week 2 of the tennis event.