Fila at US Open 2024

CLIENT: FILA USA
DATE: 2024
DETAILS: INTERIOR DESIGN, GRAPHIC DESIGN, VISUAL MERCHANDISING
PHOTOGRAPHY: Udom Surangsophon
STYLING: HUXHUX Design Inc.

As Fila prepared to enter a new era in sportswear, they asked HUXHUX Design Inc. to redesign their store for the US Open. This year we centered our focus on the launch of the Casa Fila collection while balancing it with their inline tennis collections. We also launched the Fila Plus collection at the US Open Store as this collection was released during week 2 of the tennis event.