CLIENT: FILA RETAIL
DATE: 2023
DETAILS: INTERIOR DESIGN, GRAPHIC DESIGN, VISUAL MERCHANDISING
Fila asked HUXHUX Design to engage in an ambitious project to bring this iconic global brand to brick-and-mortar retail in North America. The third of four locations, this California retail store represents a comprehensive design effort by HUXHUX to design everything from the interior space, to fixturing, to visual merchandising, to visual programs and signage. We have integrated digital components into these stores as well as custom audio programming. We continue to develop the brand expression in a tangible retail space, something quite exciting and fresh for a brand that hasn’t hosted its own stores in many years.