Oysterman’s Daughter

CLIENT: OYSTERMAN’S DAUGHTER
DATE: 2023
DETAILS: INTERIOR DESIGN, GRAPHIC PROGRAM, VISUAL MERCHANDISING
PHOTOGRAPHY: SEAN LITCHFIELD

HUXHUX Design Inc. was hired by Copps Island Oysters to design their retail shop in Norwalk, CT.  It quickly became apparent that this project was not simply about retail, but rather it was an opportunity to center our creative efforts toward environmental stewardship education.  From our first conversations with Norm Bloom, owner and operator of Copps Island Oysters, called himself a “blind farmer”...where he can’t see the fields he tends but cares for so deeply.  He wanted people to leave the shop with an understanding of his multi-generational stewardship of the Connecticut coastline.  It’s crucial that we approach the project in a way that enables his team to teach visitors about the environmental benefits of healthy thriving oyster beds.  Over the years, our clients amassed an impressive collection of oystering antiques and ephemera.  They frequently host school fieldtrips and guided tours of their operations headquarters.  Our design needed to meet their request to leverage retail design in a more thoughtful manner–one with an intentional educational purpose.  

At its core, this shop serves as a direct to consumer supplier of oysters, clams, lobsters and other fresh seafood.  They also offer culinary resources, tools, and home goods.   We are currently finishing the buildout of their second location in Stratford, CT and plan to launch at each of their key operations along Long Island Sound. 

Exterior of a charming cafe with blue siding, colorful buoys, and a sign labeled 'The Oysterman's Daughter.' There's a small porch with railings and yellow outdoor tables and chairs on the pavement.
Isometric illustration of a modern restaurant design with blue and yellow color scheme, showing indoor and outdoor seating, tables, and human figures.
Nautical-themed shop interior with blue and white striped walls, hexagonal blue floor tiles, display counter, pendant lights, merchandise including tote bags, and a refrigerated display case.
Interior of a boutique shop with a coastal theme, featuring clothing racks, shelves with folded apparel, nautical decor, and a price menu for seafood on the wall. There’s a textured green and blue wall hanging, pendant lighting, and various baskets and display tables with merchandise.
White metal chandelier with intricate design hanging from a ceiling with recessed lights.
Hanging spherical glass lanterns with rope netting against a blurred background.
Isometric 3D rendering of a restaurant interior layout, featuring dining tables, a booth, a counter area, and an outdoor seating section with plants and umbrellas.
Interior of a modern retail store with clothing and home decor items displayed on a central table and shelves. The walls feature framed pictures, and there is a decorative hanging installation made of dark blue and green materials. The ceiling is white with unique light fixtures, and the floor has hexagonal blue tiles.
Interior of a seafood-themed store with vintage oyster cans, a model boat, framed nautical maps, lobster tank, and cloth items in baskets.
A retail store interior with a display of clothing and accessories. Hoodies and t-shirts hang on racks, while folded items and books are on shelves. Two spherical pendant lights hang from the ceiling. The walls have a unique, textured design, resembling hanging fabric or seaweed. A rack holds rolled towels, and a large clamshell display holds colorful socks on the bottom shelf.
Abstract light sculpture with hanging lights and netted orbs in a contemporary interior setting.
Close-up of hanging yarn bundles in various shades of blue and green.
A boutique display with yellow walls featuring beach-themed merchandise, including shirts, pillows, baskets with stuffed animals, and accessories. Blue and green fabric decor hangs from the top.
Close-up of blue yarn strands hanging with blurred shop background featuring yellow walls and shelves with folded clothes and items.
Interior of a boutique store with folded clothing, towels, and shelves displaying various products. A round mirror and framed photos are on the white shiplap walls. Blue hexagonal floor tiles and wicker baskets with rolled towels are visible.
Bathroom with a nautical theme, featuring a white sink on a marble countertop, a round porthole mirror, and walls decorated with colorful oyster brand labels.
Wall display with a nautical-themed blue porthole mirror at the top. Below it, there are shelves holding five white bottles and several jars labeled "VESSL." A VESSL branded sign is also present on the middle shelf.
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