Bulletin Mini Mall

A pink-themed store interior with neon signs reading 'BULLETIN Mini Mall'. A pink Christmas tree with ornaments stands near a wall with a yellow smiley face design. Display cases contain various merchandise.

CLIENT: BULLETIN
DATE: 2017
DETAILS: INTERIOR DESIGN
PHOTOGRAPHY:  Seth Caplan
STYLING: HUXHUX Design Inc.

 

We designed this holiday pop up shop for Bulletin in the Flatiron district of NYC.  We conceived of the store as an abstracted mini-mall from the 1990's.  The pop up was located in a former gourmet mustard store.  We took the existing architectural elements and adopted them as the shell of an abandoned mall store.  By applying a bold monochromatic treatment of the entire space we transformed the store into a bubblegum pink immersive experience.  The shopping experience was designed to be one continuous photo-op moment.  The store had a photo booth, a 90's CD listing gallery, a rear lounge for collaging and hanging with friends, and a gifting bar for assembling holiday gift sets on the go.  

Architectural floor plan of a linear-shaped space, featuring various rooms and open areas.
Front of a store called Bulletin Mini Mall with a black facade and yellow lettering. The interior is visible through glass doors, featuring pink walls and various items on display, including clothing and decor.
Pink wall with yellow heart made of squares, featuring yellow headphones and CDs in pink holders.
Two mannequins wearing casual clothing. The left mannequin wears a denim jacket, yellow plaid skirt, and sunglasses. The right mannequin wears a graphic t-shirt with jeans, a crossbody bag, and sunglasses. Neon lights are in the background.
Pink-themed store interior with shelves displaying merchandise, a table with folded clothes, yellow smiley face graphics, and wall-mounted headphones.
Pink-themed retail store with shelves displaying various accessories like hats, mugs, clothing, and decorative items.
A collection of colorful pins, patches, keychains, and stickers with various designs and slogans on a pink background.
A vibrant pink boutique interior with shelves displaying various clothing and gift items. Neon lights adorn the walls, and mannequins in trendy outfits stand near the entrance. The boutique features a counter with neatly arranged merchandise and colorful signage on the walls.
Retro-themed pink wall featuring multiple square CD players with yellow headphones attached, neon smiley face and pixelated design, part of a music exhibition or installation.
A yellow room with a fluffy white chair and a soft silver curtain, featuring a glittery floor.
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