Bulletin Soho

CLIENT: BULLETIN
DATE: 2017
DETAILS: INTERIOR DESIGN
PHOTOGRAPHY: Sean Litchfield
STYLING: HUXHUX Design Inc.

We wanted the physical spaces to embody the brand. Bulletin is all about taking online brands offline. It consolidates through curation. So the store design became focused on a central merchandise spine that brings together all sorts of independent designers at this monolithic table. For this table we chose to use white foam to construct the monolithic volume. The foam for us represented something that is typically fleeting in a retail transaction. It also has a tactile quality that piques people's curiosity as they interact with it in the retail space. We wanted to draw people in and urge them to touch and interact with the store itself.

Hanging above the central spine we have a Miesian moment of planes in space. The orange acrylic is a nod to the Bulletin brand while also helping to provide legibility about the brand concept to shoppers. Each acrylic plane demarcates the specific vendors.

In addition to consolidating designers, the store also brings together people by inviting them to lounge at the back of the store. This provides vendors the opportunity to use the store as a hub for connecting with customers. Another deliberate material palette choice was made with this space in mind. We designed a giant faux fur wall and made this space relentlessly beige. The fur again sparks human interaction in the space, whether it's posing for photos in front of the unusual situation or just petting the faux fur as you lounge with vendors and friends.

We worked with Wallpaper Projects on a custom mural wall which riffs off of the faux materiality concept that was set in motion with the fur wall in the lounge. The "marble" wall anchors the center of the shop and situates the clothing portion of their vendors.

Minimalist display of skincare products and ceramic vases on white shelves.

Floor plan of a rectangular building featuring various functional areas. The design includes a large open space with seating, tables, and a reception or bar area. There are enclosed sections likely for bathrooms or storage, and entrances are visible on either end.

Storefront of Bulletin with black facade and fire escape above, located in a city setting. Nearby, a Blu Dot store is visible. The window displays an art installation resembling a cloud.

Abstract yellow-toned image featuring geometric shapes and lines with a textured appearance, suggesting a minimalistic architectural design.

View through a honeycomb structure with an orange glow.

White ceramic objects on a shelf viewed through an orange translucent panel.

A modern boutique interior with white walls and minimalist decor. A surface displays various ceramic bowls, plates, and mugs. There is a clothing rack with garments hanging, partially obscured by a translucent orange panel. A cactus plant is in the background.

Clothing store display with hanging garments and a potted plant on a shelf, accompanied by text about Bulletin's retail platform.

Modern retail shop interior with white walls, wooden floor, and orange acrylic panels. Shelves display skincare products and jewelry. Clothing items hang on racks, and potted plants add greenery. Large windows allow natural light. An exit sign is visible above the door.

Modern retail store interior with pale pink walls, wooden floor, and white display shelves. Decor includes handbags, jewelry, shoes, and plants. "Bulletin" is written on the wall.

Modern boutique interior with white walls, wooden floor, and long display tables. Accent pieces include a large cactus, orange panels, and potted plants. Various products are showcased, such as ceramics and jewelry. "Bulletin" is visible on a wall.

Minimalist retail store interior with white shelves displaying products like jewelry, pottery, and skincare items. Bright orange panels hang from the ceiling, and the word 'Bulletin' is visible on a wall.

White shelves displaying small potted plants in ceramic pots, including bonsai and succulents.

Cozy living room with a cream textured wall, beige sofa, pink chunky knit blanket, colorful pillows, white marble-top coffee table, indoor plants, and beige curtains.

Modern, stylish interior with beige couches, colorful pillows, plants, abstract wall art, and wooden flooring.