Heyday Skincare

CLIENT: HEYDAY SKINCARE
DATE: 2024
DETAILS: INTERIOR DESIGN, RETAIL DESIGN STANDARDS, BRAND STRATEGY, VISUAL MERCHANDISING

Heyday Skincare started as a company- owned multi-location skincare spa in New York City. After much success they decided to adapt their business model to a franchise with ambitious plans for a national rollout. HUXHUX was hired to rethink their brand environments and design standards for interiors, signage, retail, visual merchandising, and customer programming for all new locations. Our approach to this design project positioned budget constraints at its core. We knew that franchising came with tighter budgets as the brand grows into different markets. Rather than see this in a negative light, our team embraced this as a positive challenge and we created a fresh take on the existing luxury brand’s identity while making the reality of national growth possible. All aspects were designed specifically for rapid rollout with national vendors selected, and coordinated by us.

Heyday skincare store exterior with glass windows showcasing shelves of products and a promotional poster.

Architectural floor plan layout for a healthcare facility, showing a series of patient rooms, hallways, a reception area, and an office space.

Reception area of a spa with "HEYDAY" signage, featuring a modern front desk, pendant lighting, indoor plant, and wall art.

Modern skincare spa interior with reception desk, decorative plants, promotional poster, and product display shelves near large windows.

A minimalist retail space with shelves displaying various white bottles and containers, likely skincare or beauty products. The shelves have a few promotional images, and a circular mirror is mounted on one shelf. Two brown upholstered seats are in the center of the room. The floor is a smooth, light gray finish.

Cosmetic store interior with shelves displaying various skincare products in white packaging and promotional posters.

Assorted tile and flooring samples in various textures and colors, including wood, cork, terrazzo, and ceramic, arranged in a grid pattern.

Interior of a modern skincare store with a reception desk, product display shelves, and a wall sign reading 'HEYDAY'. The setting is stylish with a natural color palette, featuring a plant, seating area, and promotional images on the walls.

A hallway with brown curtains and the words 'HEYDAY' and 'Hey, you look gorgeous!' on the walls.

Dimly lit hallway with brown curtains and lights suspended from the ceiling

Modern hallway with pink and brown tones, featuring vertical slats on the walls, reflective floor, and decorative lighting on the ceiling.

Assorted tile and material samples on a wooden surface, including ceramic tiles, fabric swatches, and wood veneer samples in various colors and textures.