CLIENT: FILA USA
DATE: 2024
DETAILS: INTERIOR DESIGN, GRAPHIC DESIGN, VISUAL MERCHANDISING
PHOTOGRAPHY: UDOMFOTO
As Fila prepared to enter a new era in sportswear, they asked HUXHUX Design to design a concept store for its new brand direction. Honoring its Italian roots and embracing grit and grace, this elevated brand space is meant to embody a new path forward for the iconic sportswear brand. With the concept of Casa Fila, we wanted all of your senses to be engaged. You are entering Fila's home in every sense. We paid attention to these details in our design to engage a space that activates all of your senses. From a tactile palette to curated soundscapes to customized scentscapes to activations we curated for the brand, the store delivers a total experience that is rich and layered. This project marks an exciting new chapter for our partnership with the brand and we are so thrilled and excited for what is to come!