The Strategist Pop-Up

CLIENT: UPPERCASE for NEW YORK MAGAZINE’S THE STRATEGIST
DATE: 2018
DETAILS: INTERIOR DESIGN
PHOTOGRAPHY: Provided by Client
STYLING: HUXHUX Design Inc.

HUXHUX Design Inc. asked by Uppercase to design this pop-up for New York Magazine’s The Strategist. We love designing retail experiences, from activations to flagships, so we jumped on the opportunity to bring this multi-brand concept to life. We hope you enjoy exploring the editorial pavilions and that you discover new brands throughout the store. We designed the store to showcase 28+ brands including Hairstory, Kin Euphorics, LOLI Beauty, Deck of Scarlet, Scentbird, Negative, Sundays, Parachute, Beautycounter, COSRX, Freck, APTO Skincare, Rikumo, Incausa, TULA, Water&Light, Herbivore, Jaxon Lane, ABLE Cosmetics, East Fork, Peet Rivko, Cocokind, Unsun, ohii, Supergoop, Hem, Devialet, and Patrick Townsend Design.

Minimalist illustrations of small booths or kiosks with people interacting, featuring geometric shapes and colors like red, blue, yellow, and green.
Facade of a New York pop-up shop with signage and windows, surrounded by buildings and a tree with autumn leaves.
Interior of a modern retail store with colorful displays and shelves containing various beauty and skincare products. Bright colors like red, green, and blue are featured prominently in the design. The space has a clean, minimalistic aesthetic with wooden flooring and white walls. Potted plants add a touch of greenery.
Display of skincare products on white shelves against a red and black geometric wall, with a sign reading 'Not a Professional, Just Crazy.'
Geometric mirrored installation reflecting plants and a room with red walls.
Interior of a modern pop-up shop with a blue and white color scheme, featuring a large mirror and shelves displaying various products.
A retail display in a store with white shelves holding skincare products and towels. A sign in the background mentions "A Holiday Pop-In Shop." Blue wall and wooden floor are also visible.
Interior of a modern retail store with white shelves displaying skincare and beauty products, decorative plants, mirrors, and a hexagonal floor pattern.
Modern retail display with beauty and skincare products on white floating shelves, set against a mirrored wall. The display features various bottles, jars, and boxes, with some gray towels folded at the bottom. Indoor plants and colorful decor elements are visible in the background.
Display of skincare and wellness products on floating shelves, including bottles, creams, and boxes, with gray towels on a neon yellow table.
Interior of a modern salon with bright decor, featuring a large orange and green display structure in the center. The space has white walls, wooden floors, and decorative plants. Shelves with products are visible in the background along with salon chairs and lighting fixtures on the ceiling.
Stack of magazines with a cover featuring a shirtless man, on a bright yellow table against an orange background.
Retail display of skincare and makeup products with "Beautycounter" branding, featuring makeup items on shelves, a potted plant, and informational signage.
Salon interior with a large mirror, chairs, a variety of haircare products, a wall sign, and a green plant in a white pot.
Modern interior with colorful gradient wall, gray sofa, hanging lights, plants, and shopping bags on display.
Minimalist pendant lights against a colorful background
Storefront of a pop-up shop with a sign reading 'A Holiday Pop-Up Shop' dated Nov 8 to Dec 30. The shop features decorative lettering saying 'I Found it at the Strategist' on the window. Next door is a coffee shop with a hanging sign.