PPA Retail Concept

CLIENT: PROFESSIONAL PICKLEBALL ASSOCIATION (PPA)
DATE: 2024
DETAILS: INTERIOR DESIGN, RETAIL STRATEGY, VISUAL BRAND IDENTITY
PHOTOGRAPHY: Robert Tsai

The Professional Pickleball Association, PPA, hired HUXHUX Design Inc. to design their retail concept for the PPA Shop. The PPA hosts an ambitious tournament program that requires a pop-up pickleball store to go live for every traveling tournament, which happens every other week at tour locations all around the country. Our challenge was to design a concept that could be crated, carted, and deployed at this cadence. We designed a robust kit of parts that could meet the wear and tear of these high-volume tournaments. Our concept centered around a cleanly defined playful blocking strategy with pavilion logic for venue-specific adaptability. The retail concept included shoppable pickleball paddle pavilion that contained an interior exhibit about the history of pickleball and the PPA, a shoppable PPA apparel pavilion, a sneaker destination, POS fixtures, core retail fixtures, and a practice court where shoppers could test paddles in the store.

PPA Shop signage on yellow mesh gate featuring an orange pickleball design, promoting pickleball equipment and apparel, powered by Pickleball Central.
Colorful floor plan layout with swimming pool and tennis court
3D rendering of a pickleball court with colorful tiles and an orange entrance gate labeled "Carvana PPA Pickleball Tour."
Sports store interior with table tennis paddles on display, clothing racks, and a sign that reads 'Play Where The Pros Play.'
Close-up of orange perforated metal cylinders on a blue grid-patterned surface.
Merchandise display in a yellow-themed sports apparel store, featuring hats, shirts, and bags with pickleball branding on yellow tables and mesh racks.
Yellow metal mesh fence on wooden floor with blue netting background
Close-up of interlocking blue and green textured floor mats with lattice design.
Illustration of a construction worker with a yellow helmet holding a pole, surrounded by blue and green mats, metal gratings, and yellow posts on a textured surface.
Display stand with various pickleball paddles, featuring Holbrook and Pursuit EX brands, in a store or showroom.
Artificial grass-covered bench on a light wood floor
Fenced area in a retail store with backpacks displayed on yellow metal racks, blue flooring, and a landscape graphic on the back wall.
Close-up of two yellow perforated metal cylinders on a textured blue surface.
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