Fila BNP Paribas Open

CLIENT: FILA USA
DATE: 2020 - 2025
DETAILS: INTERIOR DESIGN, GRAPHIC DESIGN, VISUAL MERCHANDISING
PHOTOGRAPHY: HUXHUX Design Inc.
STYLING: HUXHUX Design Inc.

HUXHUX Design Inc. has designed FILA’s store at the BNP Paribas Open in Indian Wells, CA, since 2020. This large format pop up runs the duration of the tennis open and serves as a major destination during this event. Each year we iterate with the client team to design unique brand experiences within the store, on the tennis grounds and in the corporate suite located in the main stadium. The store is meant to capture all of the brand’s premiere tennis collections as well as introduce new collections, collaborations and capsule features.

Abstract sculpture at night with stadium lights in the background

Mannequin in sportswear with Fila branding inside a retail store with various clothing items on display.

Clothing store interior with mannequins displaying sportswear, including a jacket and skirt outfit, and a tracksuit holding a tennis racket. Racks of colorful shirts and apparel are visible in the background.

Sporting goods store interior with tennis apparel.

Shoe store interior with men's and women's footwear sections, orange sofas, colorful pillows, a white table, indoor plants, and clothing racks.

Sportswear store interior with mannequins wearing casual athletic outfits, footwear displays, vibrant seating area, and potted plants.

Interior of a retail clothing store with shelves displaying folded shirts, hats, and slippers. Framed artwork on walls. Light wooden flooring and white tables.

Retail store interior with sports apparel, featuring a mannequin in a tennis outfit, folded clothes on a white table, and blue-themed decor.

Interior of a store with dressing rooms and curtains, leading to clothing racks in the background.

Living room with blue couch, striped pillows, framed sports photos, small round table, and succulent plant.

Modern living room with wooden flooring, featuring a dining table with woven chairs, a black sofa, red armchair, framed artwork, and large windows with a stadium view.

Outdoor sports venue with palm trees, a FILA sportswear store, and a Rolex clock tower under a clear sky.

Clothing store inside a glass enclosure at an outdoor event, with racks of green and white clothing and a large fashion poster of a woman in a yellow outfit.