Fila Retail Fleet

Inside a retail store with mannequins wearing Fila clothing, including a jacket and leggings. Shelves display Fila-branded shirts and apparel in red, white, and blue colors. The store has a modern industrial design with overhead lighting.

Architectural floor plan of a rectangular room with furniture layout and "FILA" door label.

CLIENT: FILA RETAIL
DATE: 2022 - 2023
DETAILS: INTERIOR DESIGN, GRAPHIC DESIGN, VISUAL MERCHANDISING
PHOTOGRAPHY: HUXHUX Design Inc.

Fila asked HUXHUX Design Inc. to engage in an ambitious project to bring this iconic global brand to brick-and-mortar retail in North America. The stores represents a comprehensive design effort by HUXHUX Design Inc. to design everything from the interior space, to fixturing, to visual merchandising, to visual programs and signage. Over the course of two years, we successfully designed, built, and opened four locations in New Jersey, California, Florida and Illinois.

We have integrated digital components into these stores as well as custom audio programming. We continue to develop the brand expression in a tangible retail space, something quite exciting and fresh for a brand that hasn’t hosted its own stores in many years.

Isometric view of a retail store layout with shelving, clothing racks, and seating.

Retail display of Fila clothing with mannequins wearing branded shirts, surrounded by neatly folded stacks of red, blue, and white shirts, and a pair of white sneakers on a table with a 40% off sale sign.

Stacked Fila sweatshirts in red and white on shelves, with a Fila sneaker on top. Black hangers below.

Clothing store with shelves of folded clothes, including shirts, hoodies, and sweatpants. Mannequins display outfits. Store interior is well-lit with high ceilings and hanging lights.

Illustration of organized clothing and accessory displays with shirts, pants, and shoes.

Interior of a Fila shoe store featuring display shelves with stacked shoe boxes, branded signage, and colorful sneakers. Two modern, L-shaped benches are positioned on the concrete floor in the foreground.

Interior of a clothing retail store with bright lights, racks of clothes, and a modern, open layout.