Dr. Barbara Sturm, NYC

CLIENT: DR. BARBARA STURM
DATE: 2019
DETAILS: INTERIOR DESIGN
PHOTOGRAPHY: Udom Surangsophon
STYLING: HUXHUX Design Inc.

HUXHUX Design Inc. was hired by Dr. Barbara Sturm as lead interior designer for their first retail flagship in the United States. We worked with the client’s brother, Tobias Freytag, who is the project design architect, to develop their vision for the retail and treatment spaces. The project embodies the skincare brand’s ethos and offers clients a unique way to experience both treatments and product. All custom fixture designs were developed by our team.

Modern skincare store with brick walls, white decor, and shelves displaying beauty products; features hanging globe lights and a central counter with stools.

Floor plan of a medical or spa facility with three treatment rooms, waiting area, and reception desk.

Interior of Dr. Barbara Sturm skincare store with white walls, shelves displaying products, a circular basin with rolled towels, and brick archways.

Modern white waiting room with a curved sofa, round table, and large windows. The wall displays "Dr. Barbara Sturm."

Modern spa interior with white decor, brick walls, and display shelves featuring skincare products from Dr. Barbara Sturm.

Modern cosmetic store interior with white and gold decor, featuring a sleek display counter, stools, and shelves with various beauty products.

Modern bathroom with exposed brick wall, white cabinet doors, and brass grab bar, toilet partially visible on the left.

Modern bathroom sink with brass basin, minimalist design, brown faucet, rolled white towels labeled 'Dr. Barbara Sturm', exposed brick wall backdrop, and shelves with assorted products.

Modern aesthetic treatment room with white decor, an archway entrance, adjustable chair, ring light, and beauty equipment.

Interior of a modern skincare store with white walls, curved shelves, and a long central table; products are displayed throughout, with a high ceiling and pendant lighting.

Modern skincare store interior with white and gold decor, featuring a glass display counter, skincare products, digital screens, and brick accents.