Dr. Barbara Sturm Soho NYC

CLIENT: DR. BARBARA STURM
DATE: 2022
DETAILS: INTERIOR DESIGN
PHOTOGRAPHY: Provided by Client

HUXHUX Design Inc. was hired by Dr. Barbara Sturm as the lead interior designer for their Soho location at 115 Mercer Street. This boutique and spa marks the brand’s return to downtown New York City. The boutique is designed to showcase all lines of product along with a tea lounge for clients receiving skincare treatments in one of the four treatment rooms at the rear of the spa. We worked with the client’s brother, Tobias Freytag, who is the project design architect, and the brand’s marketing and visuals teams to develop a vision for the retail and treatment spaces.

Exterior of a storefront with "Dr. Barbara Sturm" signage, featuring large windows and two entrance doors flanked by white columns.

Isometric view of a simplified building model with beige exterior and rectangular shape

Modern beauty or skincare store interior with sleek white design, shelves displaying products, mirrors, and seating area.

Modern skincare store interior with product displays and bright lighting

Minimalist waiting area with beige tones, featuring two cozy chairs, a small table, and a mirror. Wall displays 'Dr. Barbara Sturm' with shelves for products in the background.

Modern cosmetic store interior with wooden shelving and mirrored wall.

A treatment room with a white massage table, a circular lit mirror, skincare products on shelves, and a magnifying examination lamp.

Floor plan with two levels showing room layouts, furniture placement, and pathways.